
The first time I heard of the name Jamby Madrigal was way before the official campaign period in 2004. She starred in a badly-disguised public service commercial extolling her anti-politicking campaign. You remember this...J-J-J-Jamby Madrigal!
That advertisement was a favorite college laugh trip. Next to Mar Roxas' Palengke propaganda and Pia Cayetano's infectious Pia-Pia-Pia-Cayetano - the Madrigal heiress has the third ranking LSS jingle. I also joked that when I run as mayor of our town (which will not happen sooner or later), I would pattern my campaign song after Madrigal. J-J-J-Jowana B Bueser! The mere thought is more than horrifying.
But you have my assurance - I did not vote for Jamby Madrigal. If you still remember her campaign ad, there were back-up dancers that provided extra oomph to her campaign (if that is even remotely possible). Some of the dancers were from UP. I had a chance to meet one of them in the Peyups forum. He seems quite embarass with her Jamby association. So he freed himself from further embarassment through a courageous self-declaration. He said, 'Hindi ko iboboto si Jamby. Tinanggap ko lang ang trabaho para kumita ng pera.'
In my case, I would not even lend my dancing skills to that rich bianing. You know what's a bianing?
Anyway, as the title suggests - Madrigal has become an enigma.
What is her motive for launching he senate presidential bid of Aquilino Pimentel?
My good friends gave me their two cents worth of political analysis.
1. Jamby Madrigal will run for president in 2010 and she wants to take down obstacles such as Manuel Villar.
2. Jamby Madrigal is eyeing the vice presidency of Mar Roxas and she wants to level the playing field of all 2010 presidentiables.
3. Jamby Madrigal wants Mar Roxas to win and she is doing everything for her one true love.
The last one got the group's agreement.
Seriously.
But this is no laughing matter. This is a manifestation of the rich and powerful maneouvering the political dynamics of our country. Her enormous campaign spending was just a tip of the iceberge. Her assistance to incarcerated solon Antonio Trillanes was a public exercise. The 2010 electoral competition is the main event.
It is the Main Event of the Madrigal moolah.
I can almost hear her say, 'I made it possible for a mutineer win and I can also do the same for an imbecile lawmaker to become a president.'
The force of her enigma is palpable. But again - you have my assurance - I will not vote for her.

